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Chinese technology company ZTE is making a significant return to the Nigerian mobile phone market with the grand launch of its latest mobile range in Lagos. Partnering with TD Africa, the continent’s leading tech products distributor, ZTE unveiled an impressive lineup of mobile devices, including the ZTE V60 Design, Nubia Neo2, and Nubia Focus Pro. These devices, which quickly sold out during the pre-order phase, are positioned as a new generation of lifestyle phones, ready to capitalize on the forthcoming AI disruption.
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Mr. Ding Deng Kerwin, CEO of ZTE Nigeria, highlighted ZTE’s commitment to exceptional performance, sleek designs, and cutting-edge technology during the unveiling. The launch event was attended by prominent figures such as Dr. Ernest Ndukwe, Chairman of MTN Nigeria Communications Plc and former Executive Chairman of the Nigeria Communications Commission, who served as the chief guest of honour, and Dr. Leo Stan Ekeh, founder and Chairman of TD Africa. The presence of several tech and e-commerce CEOs and extensive media coverage underscored the significance of the event.
Collaboration underscores continuous innovation
Ndukwe praised the collaboration between ZTE and TD Africa, emphasizing the need for continued innovation and transparency in the industry. He also congratulated TD Africa on its 25th anniversary and advocated for reduced mobile phone tariffs to enhance accessibility in Nigeria.
Ekeh expressed his excitement about the future of the partnership, encouraging TD Africa’s partners to remain committed to the tech industry for both short-term growth and long-term profitability. His remarks resonated with the audience, emphasizing the collective responsibility to drive technological advancement and accessibility across Africa.
Launch reinforced TD Africa’s role as a catalyst for technological advancement
TD Africa, known for its strategic partnerships with major international companies like Apple, Microsoft, IBM, Cisco, Dell Technologies, HP, and Starlink, once again demonstrated its leadership in the tech distribution space. The launch reinforced TD Africa’s role as a catalyst for technological advancement in Nigeria.
The centerpiece of the event was the unveiling of ZTE’s latest mobile range. Attendees were treated to a captivating presentation showcasing the unique features and functionalities of the ZTE V60 Design, Nubia Neo2, and Nubia Focus Pro. These devices, designed to cater to the diverse needs of Nigerian users, offer exceptional performance, sleek designs, and cutting-edge technology. The ZTE V60 Design, in particular, is expected to revolutionize the smartphone market with its state-of-the-art features and user-friendly interface.
“This partnership between TD Africa and ZTE marks a new era in the mobile landscape of Africa. By leveraging TD Africa’s extensive distribution network and ZTE’s innovative technology, we are set to redefine the dynamics of the mobile industry, bringing unparalleled value and choice to our customers,” said Chioma Chimere, Coordinating Managing Director of TD Africa.
