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Last Saturday, Mike Tyson faced Jake Paul at the Dallas Cowboys stadium in Arlington. Regardless of what happened in the ring, which was not to the boxing fans’ liking. The event was a success.
To see the reason for this, you have to look at everything that went on around it and everything it will leave behind, which is very important. Moreover, this is considered to be the future of many sports, especially contact sports. There are still many events that are exciting
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Let’s review the reasons why this fight meant a lot and can be considered the future of sports broadcasting in the world.
Social Media
The priority in the promotion was the social networks. As we know, Jake Paul is a master of this and knows very well how to sell a product. His past fights were broadcasted and promoted exclusively on digital platforms. His company, MVP productions, decided to bet everything on the internet and it has worked out for them. When they planned to hit hard, with an unprecedented event, they thought exactly of Mike Tyson, who has resurfaced strongly on Instagram. The former world champion has new fans thanks to his social media activity. Jake Paul saw in Mike someone who could help him in making the final blow.
The promotion was exclusively on social networks, and this has a reason to be. They are almost zero cost. The production of some content did have a cost, but uploading it to social networks is free. This gives you the possibility of uploading a lot of content, because the secret is not quality, it is quantity.
Obviously, this reduced the cost and no advertising agencies were hired, because MVP, Paul’s company, did all the promotion, making a lot of content and keeping all the profits.
The event’s sponsoring brands also went all in on this social media promotion. This created a new aspect in the world of promotions, as the traditional media were not touched on this occasion.
The world will not be the same
When we say that traditional media were not touched, we mean that the transmission was not through a traditional channel. Netflix streamed the entire fight exclusively, becoming the first to do so.
This obviously has already caught the attention of many sports, which, yes, already stream matches or events, but not exclusively. An example is the Champions League, which is on HBO Max, but is still broadcast on regular TV.
Many analysts comment that this move by Netflix made companies such as UFC, UEFA and even FIFA are considering completely selling the exclusive streaming rights to the movie platform, due to its accessibility.
Many companies were also migrating exclusive promotion and advertising to social networks, taking a step away from magazines and billboards. It was reported that apart from the million-dollar purse that was distributed to the boxers, MVP reported earnings of more than 100 million dollars.Â
As we can see, Jake Paul, although not convincing in the ring, did everything right out of it, indeed, it even seems that he has revolutionized the way sports are broadcast.
