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VYTAL Global expands to the U.S. with the launch of VYTAL US Inc.
Germany-based digital reuse platform that continues global growth by
acquiring certain key assets and team members from TURN, the leading
U.S.-based reuse company, providing tech-enabled reuse solutions to
events and venue customers.
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VYTAL Global GmbH, the Germany-based digital reuse platform, is
thrilled to announce the founding of its U.S.-based subsidiary, VYTAL
US Inc. This strategic expansion marks a major step forward in
Vytal’s mission to create a global tech platform that enables reuse
in all food service settings, from large-scale festivals, sports and
entertainment venues to campuses, corporate offices and quick-service
restaurants.
VYTAL US has acquired certain assets of TURN, a U.S.-based reuse
company, and is assuming services for a selected group of TURN’s
former clients, primarily operators of large festivals and venues,
including some of TURN’s operations in Australia and New Zealand.
Additionally, key members of the TURN team will join VYTAL US,
ensuring a seamless transition and continuity of service for those
clients. This move allows Vytal to enhance its existing expertise
with TURN’s proven consumer engagement
strategies while bringing its advanced tracking technology and
market-leading operational efficiency to the U.S. market.
A Strategic Leap Forward
“From the start, Vytal’s ambition is to solve the single-use
packaging waste crisis on a global scale,” says Dr. Tim Breker,
Co-Founder & Managing Director of VYTAL Global GmbH. “Europe,
particularly Germany, has long been a leader in reuse. We believe we
have a clear competitive advantage to build the most advanced reuse
solutions for our clients. By expanding into the U.S., we’re
leveraging our sophisticated tech platform, as well as years of
operational experience, to deliver high-value reuse
solutions. Scaling reuse in Europe is mostly about efficiency and
convenience. In the U.S. reuse has a major third growth driver:
consumer engagement. Mastering this triad in the most exciting
consumer market of the world will further cement Vytal’s leadership
of the global reuse movement.”
A globally relevant reuse champion
Following a record-breaking 2024 serving over 160 events and over
7,000 clients across 17 countries – including high-profile clients
like key sites during the Olympics 2024 and several EURO 2024 fan
zones across three major cities – VYTAL is well-positioned to
replicate this success in the U.S.
Leveraging Innovative Technology to Scale Reuse
At the heart of Vytal’s success is its cutting-edge technology, which
covers the full value chain from logistics and tracking to POS
integration and consumer engagement. These innovations make reuse
easier, more efficient, and economically beneficial for operators,
consumers and brands. The acquired expertise in digital consumer
rewards and engagement complements Vytal’s existing technology
platform, creating an even stronger value proposition for operators
looking to incentivize reuse and
enhance customer satisfaction. Vytal’s ability to deliver these
innovations at scale promises to unlock immense potential in the U.S.
market.
Setting a New Standard in Washing Systems
Understanding the importance of modern, efficient washing
infrastructure, Vytal is investing in a washing facility in Atlanta,
Georgia that aims to be the most advanced washing system in the U.S.
This state-of-the-art facility will not only optimize the cleaning
and handling of reusable packaging but also set a new industry
benchmark for operational efficiency, hygiene, and sustainability.
Welcoming New Talent Across the Atlantic
Vytal is especially excited to welcome some experienced members of
the former TURN team. Their deep knowledge of the U.S. market and
expertise in tech-enabled reuse will be invaluable in delivering
outstanding service to existing and future customers of VYTAL US,
significantly growing the U.S. reuse business.
Accelerating growth in 2025
With access to new markets, pioneering technologies, and top talent,
Vytal is ready to lead the worldwide reuse movement into 2025.
Through its data-driven approach, Vytal maximizes economic benefits
for all stakeholders, creating a world where reuse becomes the new
normal.
