By 
According to data from StockApps.com, streaming accounted for 34.8% of TV screen time in July 2022. Cable and broadcast (also known as traditional linear TV) accounted for 34.4 percent and 21.6 percent of total viewing time, respectively. This is the first time streaming surpassed cable and broadcast since the viewership tracking began. The data also revealed that Americans spent approximately 191 billion minutes per week streaming.
RELATED: Nigeria wants Google to unplug terrorist organisations on YouTube
Edith Reads, an analyst at StockApps, commented on the data. She said, “Streaming looks promising in the US. It is not only popular but also has a lot of potential for growth. The data suggests that people are increasingly ditching cable and broadcast in favor of streaming. This trend is likely to continue in the coming years.” She added, “It is also worth noting that streaming is not just for young people. The data shows that all age groups are streaming more and more.”
Netflix Records the Highest Views
Notable streaming providers such as Netflix, Hulu, Prime Video, and Youtube achieved record-high shares in July. However, Netflix was the most dominant. The share of total Netflix consumption jumped 8% thanks to the release of Stranger Things on July 1. Despite losing subscribers in the past two quarters, the future holds bright, especially considering the age difference in TV viewing.
Future of Streaming
Streaming is slowly but surely becoming the primary way Americans consume television. It has a lot of growth potential and will only become more popular in the coming years. This shift from cable and broadcast is likely to continue as more and more people adopt streaming services.The full story and statistics can be found here: Livestreaming in the US at 34.8% Surpasses Cable Viewing for the First Time in the US
