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According to a recent report by Semrush, United Bank for Africa (UBA) has emerged as the most visited banking website in Nigeria, with 2.36 million visits recorded in June.
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The Semrush report, titled ‘Top Websites in Nigeria (Banking Industry),’ also ranked Paystack second with 2.23 million visits, followed by Guaranty Trust Holding Company Plc (GTCO Plc) with 1.25 million visits.
Nigerian financial institutions have been heavily investing in technology, resulting in websites and mobile apps that facilitate seamless online banking. With the rapid adoption of these digital channels, it is projected that by 2030, over 75% of banking transactions in Nigeria will not require physical visits to bank branches.
Top 10 Banking Websites in Nigeria
- UBA (ubagroup.com) – 2.36M visits
- Paystack (paystack.com) – 2.23M visits
- GTBank (gtbank.com) – 1.25M visits
- Zenith Bank (zenithbank.com) – 1.17M visits
- Access Bank (accessbankplc.com) – 1.15M visits
- Wise (wise.com) – 950.25K visits
- First Bank Nigeria (firstbanknigeria.com) – 855.36K visits
- XE (xe.com) – 817.15K visits
- Providus Bank (providusbank.com) – 713.76K visits
- Mastercard (mastercard.com) – 400.1K visits
With over 120 million internet users, more Nigerians are shifting from traditional banking methods to digital self-service platforms. This trend has driven banks to increase their digital channel budgets to meet growing customer demands.
The data from Semrush highlights the increasing digital engagement within the Nigerian banking sector and underscores the ongoing transformation towards more accessible and user-friendly online banking experiences.
