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Trace, Airtel Africa, and Sony Music Africa announce the release of the single and music video “Smarta with Data”, an exclusive collaboration bringing together three of Africa’s biggest music stars: Fally Ipupa (Democratic Republic of Congo), Simi (Nigeria), and Diamond Platnumz (Tanzania).
Fally Ipupa, Simi, and Diamond Platnumz have a combined following of nearly 80 million fans on social media and 3.5 million monthly listeners on Spotify.
The track “Smarta With Data” features a unifying chorus, a harmonious blend of Lingala, Swahili, French, and Nigerian Pidgin. This vibrant Afropop song is more than just music—it’s a call for solidarity, peace, and unity among all African nations, celebrating the continent’s linguistic and cultural diversity. Its energetic rhythm and uplifting lyrics instantly captivate listeners.
The release of the track is accompanied by a wealth of exclusive content produced during the recording in Paris. The official music video, behind-the-scenes footage, and messages from the artists to their fans are already available on all streaming platforms, Trace TV and radio channels, and YouTube.
Fally Ipupa, Simi, and Diamond Platnumz are rallying their fanbase with the support of Trace and Airtel Africa through their media and networks.
In just a few days, millions of fans have already elevated “Smarta with Data” to the status of a must-listen hit of the year.
