Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the ...

Nigeria does not feature in the new market push by Instagram as it announced this week its plans to expand the reach of ...

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated ...

Konga, Nigeria’s leading composite e-commerce giant, has lined up a star-studded collection of globally renowned brands for another edition of the popular Battle ...

By Prince Abubakar Mobile marketing is the current trend for marketers, as we have seen over the past few years, how consumers have ...

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions ...

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. ...

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and ...

The online competition for attention and engagement has never been more intense. And the rapid rise of AI is exponentially increasing the tension, ...

Check Point Research (CPR), the Threat Intelligence arm of Check Point® Software Technologies Ltd. (NASDAQ: CHKP) and a leading provider of cyber security solutions globally, ...