As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated ...

The United States has the largest TikTok advertising audience in the world, with 116 million users as of April to by what OnlyAccounts.io ...

By Emmanuel Otori For every company out there, there is an in depth goal to increase her market share in both the local ...

By Sonny Aragba-Akpore In their quest to boost revenue collection for the government, the Advertising Regulations Council of Nigeria (ARCON) and telecommunications regulator,. ...

New research from Alfi, an AI enterprise SaaS advertising platform, shows the entertainment and media sector will see the biggest increase in the use ...

More than two out of three senior advertising executives expect use of QR codes in DOOH to grow by 20% or more in ...

Social Media channels continue to be the favourite weapon of choice for marketers worldwide. According to the numbers put forward by StockApps.com, 64% of ...

The National Information Technology Development Agency (NITDA) has alerted Nigerians to the growing menace of malvertising which may appear on the web space ...

In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising ...

By Claire Buffet On 16 February 2022, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, ...