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BanklessTimes analysis of data shows that Samsung shipped 73.6 million (M) smartphones in Q1 2022, the largest volume of any OEM. This gave Samsung a global market share of 23.4%
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“Samsung is renowned for creating attractive and innovative products that meet consumer needs, “says BanklessTimes CEO Jonathan Merry. He adds. “It has established a leadership position in the smartphone market due to its long-term strategy focusing on low and mid-tier models. In addition, its focus on end-user experience allows it to deliver a wide range of differentiated products generating significant volumes.”
How Did Samsung’s Competition Fare?
Apple takes the second spot, having sold 56M smartphones. That volume saw Apple’s market share stand at 18%, which indicates a 2.2% jump in year-on-year (YOY) change.
Chinese manufacturer Xiaomi came in third After Apple. The outfit shipped 39.9M phones in Q1 2022, accounting for nearly 13% of all the global smartphone consignment of that period. Fellow Chinese manufacturers Oppo and Vivo complete the top five smartphone suppliers by volume.
Oppo’s market share was 8.7% (27.4M phones) while Vivo contributed 8.1% (25.3M phones) other manufacturers shared 29.1% of the market from their 91.4M shipments.
Global Smartphone Shipments Have Been Declining
According to the International Data Corporation (IDC), global smartphone consignments shrunk 8.9% YOY in Q122. That marked the third straight quarter where the smartphone market registered declining shipments. The sector managed about 314M units, roughly 3.5% lower than IDC had projected in February.
IDC’s research director Nabila Popal attributes that decline to the current bottlenecks in the supply of key phone-making components. In addition, she says global inflation and economic uncertainties have muted consumer demand, forcing OEMs to scale down growth plans.
On his part, Ryan Reith avers that the drop in demand is only temporary and will pick up once the global economy stabilizes.
Read the full article here: Samsung is Q1 2022’s Most Successful Smartphone Vendor Globally
