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Vice President Yemi Osinbajo’s formal announcement, through an e-window, to run for the presidency in 2023 is generating excitement online and a debate over its novelty.
All other candidates have opted to make their declarations through the good, old traditional means via a physical venue and real life gathering.
Osinbajo, academic and a professor of Law, known to be a tech enthusiast, chose to go digital. His now viral video simply broke the internet and set a benchmark in Nigeria’s election campaigns.
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In less than six hours of its being unloaded, the video recorded about 345,000 views, 27,000 likes, 18,000 retweets, and over three million impressions. Osinbajo’s announcement has broken the Nigerian social media record.
“We are reaching out to the new Nigerians and will be encouraging them to come out and decide their country’s destiny and their own fate in this 21st century,” said one of the campaign strategists in Osinbajo’s camp.
His campaign team appears to be appealing to Nigeria’s massive online community of young people who virtually shocked Abuja during the EndSARS protest.
Osinbajo may also be taken a cue from Barack Obama campaign strategies in the early 20s fostered round technology by leveraging Twitter and other social media handless to mobilise young and much liberal Americans to vote. Obama defeated his opponent in 2019 following a surprising outcome determined heavily by how young people responded to technology.
