By MusicTime®, the world’s first time based music
streaming application has revealed its new corporate identity. The logo was
revealed this week via social media, following months of research and testing,
and has already found favour across the market.
MusicTime® was first launched in South Africa in December
2018 and it is now officially live in six African countries namely South
Africa, Ghana, Nigeria, Zambia, Cameroon and eSwatini.
With over 500,000 downloads already, MusicTime® has already
proven that a unique, legal and affordable music streaming experience is in the
rise in Africa.
MusicTime®’s vision is to become the music streaming app of
choice for the youth and early adopters in Africa and the world, with affordable
and flexible plans; as well as to be the best and recommended platform for
local artists in the market.
No bill shock
MusicTime® has a totally unique offering, that replicates the
consumer behaviour of airtime. Users can buy a weekly pack, that gives 2 or 5
hours access to music, over the seven day period. Their continent-wide
partnership with MTN means that the data is pre-packaged with the music, so
users can listen to their favourite artists with no fear of running out of
data. MusicTime® offers a 60 minute free trial to all users. Payment is done
via convenient airtime billing.
Local first, but international too!
MusicTime® has one of the largest catalogues on the
continent, offering more than 40 million songs. Label partners and licensing
deals include Content Connect Africa, Africori, DMCE and more. MusicTime® also
has the major international labels such as Universal Music Group and Warner
Music Group, rounding out a rich catalogue.
Miss Oyinkasola Fawehinmi, the CEO of DMCE, an
Intellectual property administration and valuation company based in Nigeria,
Ghana and Tanzania said, “The MusicTime® pricing model is innovative and it
provides a zero data music consumption offering which is easier to access for
users through airtime billing. DMCE and its rights holders are excited about
the prospect of this model and believe that it will be mutually beneficial
solution for all stakeholders in the local music scene.” She further went ahead to say “We love working with MusicTime® as it is positioned
to provide African artists with a platform that allows them accelerate their
careers and reach new audiences. We are certain that this new brand refresh
will help further with their positioning”.
Mr Yoel Kenan. CEO of Africori, a leading content distributor and aggregator focused on the
African Market also added “MusicTime® integrated offering to users is set to challenge
music consumption patterns to mainstream audiences across Africa by offering
new opportunities to local artists to reach new fans locally and across the
continent. We are looking forward to working with MusicTime® as a key partner
in generating revenues and promotional opportunities to our clients as leading
African artists and labels.”
Expansion to other markets in Africa and the
Middle East is a priority for 2020 and the services will be made available in a
further four countries by the end of the year.
Speaking on the MusicTime® rebranding, the CEO
of SIMFY Africa, David Gillaranz said: “We are
delighted to introduce our new brand to our users. This goes alongside with our
vision to provide an affordable and legal music streaming services in Africa
and beyond. Our proposition is unique and truly provide everyone the ability to
access millions of songs and playlist focussing largely on local music.”
