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Mindware, a prominent value-added distributor (VAD) in the Middle East and Africa, has announced an expansion of its long-standing distribution agreement with Dell Technologies to cover the Southeast Africa region. This move builds on over 16 years of successful partnership, during which Mindware has collaborated with Dell Technologies to deliver advanced technology solutions across various markets. The expansion further strengthens their alliance, demonstrating Dell Technologies’ recognition of Mindware’s outstanding performance and continuous growth.
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Extending Reach to Southeast Africa
With a network of more than 6,000 channel partners, Mindware’s latest move marks a significant milestone in its ongoing efforts to support digital transformation initiatives throughout the region. The Southeast African market is experiencing rapid economic growth and increasing demand for technology infrastructure across both private and public sectors. This expanded coverage will allow Mindware to bring the latest Dell Technologies products and solutions to new markets, accelerating the deployment of cutting-edge technology.
Commitment to Driving Regional Digital Transformation
Nicholas Argyrides, Vice President – Gulf at Mindware, highlighted the long-standing relationship with Dell Technologies. “For over sixteen years, Mindware and Dell Technologies have maintained a successful partnership,” Argyrides said. “We leverage our strong operational and technical capabilities to bring the latest products and solutions to market and deploy them quickly. Expanding our coverage to Southeast Africa aligns with our mission to drive regional digital transformation and support Dell Technologies’ business growth.”
Focus on Solution-Selling and Strategic Alignment
Argyrides emphasized the company’s commitment to solution-selling, as opposed to a standard transactional approach. “Our values align closely with Dell Technologies, reflecting a shared commitment to teamwork and a culture of success,” he noted. “This synergy enables our companies to collaborate effectively, ensuring that we continue to deliver innovative technology solutions that meet the evolving needs of businesses in the region.”
Supporting Economic Growth Through Technology
The expansion of the distribution agreement is a testament to Mindware’s dedication to fostering technology adoption and economic growth in emerging markets. By strengthening its partnership with Dell Technologies, Mindware is well-positioned to address the growing demand for IT infrastructure in Southeast Africa, providing businesses and government institutions with the tools they need to drive digital transformation and enhance operational efficiency.
As Mindware extends its reach to Southeast Africa, the company aims to continue playing a pivotal role in the region’s technological advancement, supporting businesses through a comprehensive portfolio of Dell Technologies solutions that cater to the dynamic needs of modern enterprises.
