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Logidoo, a leading logistics solutions provider committed to enhancing trade across Africa, has launched Afridoo, an innovative tool designed to simplify online sales and empower African merchants.

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Afridoo offers a comprehensive solution tailored for small and medium-sized enterprises (SMEs), individual merchants, and companies aiming to establish or expand their presence in Africa’s rapidly evolving e-commerce landscape. With Afridoo, businesses across the continent can streamline their online operations, broaden their market reach, and tackle logistical challenges more effectively.

The user-friendly platform integrates an Order Management System (OMS), a Warehouse Management System (WMS), and a Last Mile Management System (LMS), providing a unique combination that allows SMEs and individual merchants to efficiently manage all aspects of their online stores. From inventory management and order processing to customer relationship management, Afridoo simplifies operations and fosters business growth.

“Afridoo eliminates the complexities of managing separate platforms for inventory, orders, and deliveries,” said Tamsir Ousmane Traoré, CEO of Logidoo. “By offering a centralized platform to handle online stores, track inventory, process orders, and connect with customers, Afridoo empowers businesses to take full control of their online operations.”

By integrating essential e-commerce functions into a single platform, Afridoo helps businesses save time and boost operational efficiency, which are critical for growth. The tool also enables companies to expand beyond local markets and provides built-in features to manage inventory and strengthen customer relationships.

The launch of Afridoo marks a significant step in Logidoo’s strategic expansion into digital commerce. This new offering enhances Logidoo’s value proposition by combining robust e-commerce capabilities with its established logistics expertise, making it easier for businesses to grow and thrive.

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After a year of being available to select clients, Afridoo is now open to all merchants. Businesses interested in learning more about Afridoo and signing up can visit www.cod.logidoo.co.

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