By MainOne Cable Company rebrands, extends services
Main One Cable Company, the owner of first privately owned, open access submarine fiber optic cable to land in Nigeria and Ghana, has rebranded itself as MainOne. The rebranding marks the conclusion of the company’s evolution from a submarine cable company to a full-fledged communications services provider. The company is poised to play a greater role in providing a wide bouquet of data center and connectivity services across Africa.
In effect, the company is no longer a cable company alone, but will be offering wide range of products and services to cater for the needs of its customers. MainOne also wants to lay claim on its share of the sub-Saharan telecommunications market which is billed by analysts to grow at a 10% annual compounded rate to a size of $69b by 2016.
Already within three years of operation, the company has established a reputation as a preferred provider of wholesale capacity and Internet services to Service Providers and Enterprises in the region. In addition, the company has extended its reach of services both organically and through partnerships within Nigeria and Ghana into the neighboring West African countries of Togo, Benin and Burkina Faso.
Unveiling its new corporate identity at the International Telecoms Week 2013 taking place in Chicago, Main One’s Chief Executive Officer, Funke Opeke, explained that the rebranding was carried out to better reflect the company’s focus and direction. “Main One has been at the forefront of driving broadband penetration across West Africa since our inception. In order to achieve our vision of improving access to broadband services across the sub region, we have taken decisive action to continue to invest in our terrestrial network in multiple countries, increased our product and service offerings beyond basic connectivity, and formed strategic partnerships with various operators to enhance our portfolio of services. We are excited about the future prospects in our market and look forward to launching the new brand identity to symbolize the tremendous opportunity ahead of us to transform the broadband landscape in West Africa.”
MainOne’s customers stand to benefit from their increasing portfolio of services that enables businesses in West Africa to participate meaningfully in the global digital economy. The innovative range of products and services MainOne provides include a Metro Ethernet network offering with over 200 kilometers of fiber optic access within business districts in Lagos, a brand new 2.5MW, 600 Rack Data center currently under construction to be completed by Q2 of 2014, and partnerships and new points of presence to serve major cities like Abuja and Port Harcourt.
