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Leading global iGaming brand 1win and non-profit environmental organization Recycledge have announced the launch of their collaborative Plastic Waste Exchange (PWE) project. This is a community-driven initiative to combat plastic waste and promote responsible plastic management in Nigeria.
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The launch event takes place December 28, 2024 in Ibadan, Oyo State. Members of the public are encouraged to bring their plastic bottles in exchange for vouchers, food items, gifts, or cash rewards. The more kilograms of plastic attendees bring, the more tangible rewards from 1win they will receive.
The event will feature games and entertainment for participants of all ages. It will also include exclusive 1win merchandise giveaways, and appearances by renowned Nigerian personalities
Social media influencers Moyin and Doyin Oladimeji (known as @Twinz_Love) and famous Nigerian actor and producer Femi Adebayo will make appearance. They will be lending their voices to the campaign and inspire community participation.
The PWE project addresses the issue of plastic waste in Ibadan and surrounding areas. Citizens are encouraged to recycle PET bottles by bringing them to 1win-branded PWE stations. The initiative has an ambitious goal to collect 5,000 kilograms of plastic waste. Through recycling, 1win and Recycledge aim to prevent plastics from polluting landfills, waterways, and natural habitats in Nigeria.
1win-facilitated plastic receptacle stations can be found across Ibadan in locations that include Ilaji Hotel and Resorts. Others are Hybrid Heights, Agodi Parks and Gardens, and IDC School (New Gbagi).
