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Anticipating the 2024 Consumer Electronics Show (CES), Photonic Crystal Co. will introduce the world’s first rollable transparent display technology.

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This innovation is poised to revolutionize display solutions in commercial, office, and public spaces, offering users an unprecedented combination of high transparency and convenient, space-saving retractability.

At the  heart  of this technology  lies  Photonic  Crystal  Co.’s  patented  nanoAR® ,  a nano-optic  material that selectively  reflects  projector  light while allowing ambient  light to  pass through. When in use, nanoAR© unrolls and hangs, projecting bright, vivid, and highly transparent images onto the real world. When not in use, nanoAR® can be rolled up for space-saving storage.

The standard size of nanoAR®   is 5 by 4 meters, with customizable dimensions available. “This CES exhibition marks a significant milestone for us as we unveil the world’s first rollable transparent display technology,” stated Dr. Yongjing Wang.  Adding: “The introduction of this technology will bring transformative changes to how we view content in commercial, office, and public spaces. We are excited to share this innovative vision with audience globally.”

Additionally, Photonic Crystal Co. will highlight other transparent display   products   utilizing nanoAR®   technology, including applications in consumer electronics and automotive smart cock- pits.  In the smart cockpit domain, applications include automotive sunroofs, partition displays, side windows, ARHUD, etc.

In the consumer electronics sector, offerings include transparent TVs, holographic display cabinets, virtual fish tanks, etc. These innovative products will further solidify Photonic Crystal’s leadership in the field of display technology.

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