Analysis shows Covid-19 is deepening Africa's broadcasters online presence

A recent analysis by Balancing Act’s Russell Southwood has shown that across Africa, broadcasters and media owners are looking to drive their online presence – and with the ongoing Covid-19 realities, the online drive is being turbo-charged.

In this report, the analysts listed broadcasters “App” downloads – as one measure of how strong they are online. Accordingly, the figures from selected broadcasters and media organisations are below: (For Android App Downloads)

Channels TV Mobile (Nigeria) 1,000,000+

Citizen News (Kenya) 1,000,000+

AIT (Nigeria) 500,000+

TBC Live (Tanzania) 500,000+

Citizen Radio (Kenya) 100,000+

Clouds TV (Tanzania) 100,000+

2STV (Senegal) 100,000+

SABC News (South Africa) 50,000+

Multi TV (Ghana) 50,000+

UTV (Ghana) 50,000+

TV Zimbo (Angola) 50,000+

RTI (Cote d’Ivoire) 10,000+

Walfadjri L’Officiel (Senegal) – Both radio and TV 10,000+

Citizen Reporter (Kenya) 1,000+

Balancing Act also checked the number of subscribers to the YouTube channels of African broadcast media organisations, and they reported the figures below: (YouTube Channel Subscribers)