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Amazon has launched an online hub to help marketers “get started with creating ‘skills’ for the Echo device family.”
Marketing Land reports that the new hub “currently lists 20 agencies ‘with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others.”
Brands that are interested in building their own Alexa skills can be connected to the Alexa Skills Kit, exclusive Alexa data, and development tools and providers to help them get started. A new report from VoiceLabs suggests that “by the end of this year around 33 million voice-first devices will be in circulation… News, games, education, lifestyle, weather and sports are top content categories for these devices.”
These new tools and resources from Amazon allow marketers to “join the growing voice movement.”
