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IPREX, the premier global network of independent communications agencies, has announced the onboarding of African Media Agency (AMA) as its newest partner. This addition bolsters IPREX’s presence across Africa. It enhances its reach and influence in the dynamic and rapidly evolving communications landscape of the continent.
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With over 1,100 staff and 110 offices worldwide, IPREX represents a powerful coalition of industry leaders. Ann-Marie O’Sullivan, Global President of IPREX and CEO of AM O’Sullivan PR, expressed excitement about the partnership. She stated “We are delighted to welcome a second IPREX partner on the African continent. Our network is now represented in both South and West Africa by two distinguished agencies in their fields.”
AMA, founded by Eloïne Barry, is a trailblazing integrated pan-African PR and communications agency with offices in Côte d’Ivoire, and Uganda. It has presence in South Africa, alongside 28 other African countries. Over the past decade, AMA has delivered impactful services. They include media relations, crisis communication, digital marketing, content creation, and event management. Their innovative approach has earned accolades such as the Sabre Awards Certificate of Excellence (Media Relations) for their role in the African Development Bank’s COVID-19 response.
IPREX is a great opportunity to collaborate
Eloïne Barry, CEO of AMA and founder of the AMA Academy, has been a driving force in enhancing African media and communication capabilities. Barry is recognized as one of the Most Influential People of African Descent (MiPAD 2018). She is also among New African Magazine’s 100 Most Influential Women (2022), and shared her enthusiasm about the partnership. “I am excited to help represent Africa on the global PR and communication stage. Joining IPREX is a great opportunity to collaborate with and learn from a diverse network of talented professionals. I look forward to sharing ideas, driving impactful storytelling, and contributing to global conversations.”
AMA’s clientele includes global powerhouses and organizations like Nestlé, the Bill & Melinda Gates Foundation, the Mastercard Foundation, and the UN Foundation, highlighting its strong reputation and expertise in delivering high-impact campaigns.
This strategic partnership signals a strengthened connection between African markets and the global communications industry. It also underscores the critical role Africa plays in shaping narratives and fostering global collaborations.
